关键词：房地产市场；市场监管；松散；金融；抵押贷款机构
摘 要：The Real Estate market is one of the most dynamic markets in the US. The market has evolved rapidly in the past decade to reach its current stage. The market was loosely regulated and did not have stringent rules on documentation and verification of borrowers. This, coupled with weak consumer protection principles, resulted in the growth of irresponsible lending practices.There are several factors driving the growth of the Housing Mortgage market in the US, one of the major drivers is the improving demand for home loans in the US. With the improving GDP and per capita income, the market is improving and the purchasing capability of middle and higher income groups is increasing. Another major driver is the increasingly huge profits breeding in the market, which is attracting new players, resulting into market expansion.
目 录：01. Executive Summary

02. Scope of the Report

02.1 Market Overview

02.2 Product Offerings

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Design

03.3 Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Loan Product

07.1 Housing Mortgage Market in the US by Loan Product

07.2 Home Purchase Loan Market in the US

07.2.1 Market Size and Forecast

07.3 Refinancing Loan Market in the US

07.3.1 Market Size and Forecast

07.4 Home Improvement Loan Market in the US

07.4.1 Market Size and Forecast

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1 Competitive Scenario

15.1.1 Key News

15.2 Market Share Analysis

15.3 Other Prominent Vendors

16. Key Vendor Analysis

16.1 Bank of America Corp.

16.1.1 Business Overview

16.1.2 Business Segmentation

16.1.3 Key Information

16.1.4 SWOT Analysis

16.2 JP Morgan Chase & Co.

16.2.1 Business Overview

16.2.2 Business Segmentation

16.2.3 Key Information

16.2.4 SWOT Analysis

16.3 US Bancorp

16.3.1 Business Overview

16.3.2 Business Segmentation

16.3.3 Key Information

16.3.4 SWOT Analysis

16.4 Wells Fargo & Company

16.4.1 Business Overview

16.4.2 Business Segmentation

16.4.3 Key Information

16.4.4 SWOT Analysis

17. Other Reports in this Series