The push for healthy living is the primary factor poised to drive the demand for health ingredients, like blueberries. Consumers today, prefer nutritional food to enhance overall health and wellbeing. Blueberries are also known for preventing cancer, as they contain vitamin C and vitamin A. Moreover, the various phytonutrients in blueberries function as powerful antioxidants that may help protect cells against damage from disease-linked free radicals. Thus, food and beverage manufacturers are increasingly incorporating healthy ingredients, like blueberry, in the form of powder, pieces in on-the-go snacks. However, increasing demand for snacks made using real fruits and vegetables is on the rise. Thus products, like blueberry fruit-based snacks, are gaining popularity among consumers across the world.

1. INTRODUCTION

2. RESEARCH METHODOLOGY 

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6 COMPETITIVE LANDSCAPE