The increasing fashion consciousness of consumers across the world has been triggering the sales of cosmetic serums in the hair care segment. With changing styles and trends, consumers' desire to be fashionable has been increasing, which is, in turn, motivating them to use hair serum products. The growing organized retail sectors have also been contributing to the market's growth. The easy availability of a wide range of products and brands in retail stores attracts end-users.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global hair serum market

Five forces analysis

PART 06: Market segmentation by distribution channel

Global hair serum market by distribution channel

PART 07: Market segmentation by product

Global hair serum market by product type

Global hair styling serum market

Global hair treatment serum market

PART 08: Geographical segmentation

Global hair serum market by geography

Hair serum market in the Americas

Hair serum market in Europe

Hair serum market in APAC

Hair serum market in MEA

PART 09: Key leading countries

US

Japan

Brazil

China

UK

PART 10: Market drivers

Increasing importance of vitamin and mineral fortified

hair serums

Customized products for the assorted needs of

consumers based on different cultures, hair types, and

regions

Impact of packaging

Use of Fair Trade ingredients and natural products

PART 11: Impact of drivers

PART 12: Market challenges

Tax implications

Cultural and pricing barriers

Patent infringement issues

PART 13: Impact of drivers and challenges

PART 14: Market trends

Different forms of hair serums and polishing serums

Increasing demand for scalp serums

Rise in demand for hair serums made specifically for

men

Sales of hair serums through salons

PART 15: Vendor landscape

Competitive analysis

Comparative analysis of key vendors

PART 16: Key vendor analysis

Henkel

Kao

L'Oréal

P&G

Unilever

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio