关键词：沐浴；淋浴活动；健康和卫生；固体肥皂；沐浴剂；沐浴液产品；沐浴产品；人护理用品市场
摘 要：Bathing and showering activities are important for the health and hygiene of an individual. Selecting safe bath and shower products is equally important; because of the availability of various bath and shower products that may contain toxic and harsh chemicals, which might harm the skin and scalp of the user. Bath and shower products include: bar soaps, bath additives, liquid bath products and shower products. While some of the major economies such as Western European countries and the US are matured markets for bath and shower products, Technavio analysis shows that the personal care markets are growing at a relatively fast pace in developing countries.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Market size and forecast for global shower products

Market size and forecast for the global liquid bath

products

Market size and forecast for global bath additives

Market size and forecast for global bar soaps products

PART 07: Market segmentation by retail formats

PART 08: Geographical segmentation

Bath and shower products market in Europe

Bath and shower products market in APAC

Bath and shower products market in Americas

Bath and shower products market in MEA

PART 09: Key leading countries

US

France

UK

Germany

Japan

PART 10: Market drivers

Evolving buying patterns of consumers

Increased awareness among consumers

Increased urbanization

Increased disposable incomes

PART 11: Impact of drivers

PART 12: Market challenges

Highly consolidated market

Stringent consumer preferences

Rising aging population

Availability of counterfeit products

PART 13: Impact of drivers and challenges

PART 14: Market trends

Increased demand for organic products

Product innovations

Growth in online retail

Marketing initiatives

PART 15: Vendor landscape

Competitive scenario

Major vendors 2014

Other prominent vendors

PART 16: Key vendor analysis

Colgate-Palmolive

Johnson & Johnson

L'Oreal

Procter & Gamble

Unilever

PART 17: Appendix

List of abbreviation

PART 18: Explore Technavio