The global probiotics market is growing at a moderate rate owing to the increasing awareness about the various health benefits associated with probiotic products among consumers. Probiotic products are known to help in curing and preventing gastrointestinal illnesses such as irritable bowel syndrome, inflammatory bowel disease, and diarrhea. They are also used in functional foods such as dairy products to help in digestion, reduce cholesterol levels, enhance brain function, and increase immunity. Furthermore, consumers are now aware of the detoxification and anti-aging properties of probiotics. They are also aware that probiotic products can improve immunity. Hence, consumers are now more exposed to information regarding probiotic products on the internet, through advertisements and other media channels.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global probiotics market

Global kombucha market

Perception mapping

Five forces analysis

PART 06: Market segmentation by type of kombucha

Organic kombucha

Non-organic kombucha

PART 07: Segmentation by distribution channel

Hypermarkets and supermarkets

Convenience stores

Food and drink specialty stores

Others

PART 08: Geographical segmentation

Americas

Europe, Middle East, and Africa (EMEA)

APAC

PART 09: Key leading countries

US

UK

Germany

France

PART 10: Market drivers

Health benefits of kombucha

Availability of kombucha in different forms

Consumer acceptance of fermented beverages and its

usage as an alternative to soda

PART 11: Impact of drivers

PART 12: Market challenges

Issues associated with kombucha containing alcohol

Players facing lawsuits over false advertising claims

Risk of side effects

PART 13: Impact of drivers and challenges

PART 14: Market trends

Mergers and acquisition and strategic partnerships

Product launches

Packaging innovations and increasing marketing

initiatives

PART 15: Vendor landscape

Competitive scenario

Other prominent vendors

PART 16: Key vendor analysis

Health-ade

KeVita

Millennium Products

Reed's

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio