The beauty industry can be divided into two broad segments, mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and lower-income class (C, C-/D+, and D/E classes) population, whereas the premium category of products is targeted at the upper-income class (A/B and C+) or affluent class of population. A wide range of products are sold in the mass beauty care market and these broadly fall under one of these product categories: hair care products, color cosmetics (makeup), skin care products, and deodorants. Hair care products may be sub-segmented into shampoos and conditioners, hair colorants, and others. Hair sprays fall under the third sub-segment.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Key vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product category

Global hair and body mist market by product category

Global body mist market

Global hair mist market

PART 07: Geographical segmentation

Geographical segmentation

Hair and body mist market in the Americas

Hair and body mist market in Europe

Hair and body mist market in APAC

Hair and body mist market in MEA

PART 08: Key leading countries

US

Japan

Germany

UK

PART 09: Market drivers

Portfolio extension to highlight variety, styling, and

functional properties

Rise in demand for private-label and niche brands

Growing channels for product distribution

PART 10: Impact of drivers

PART 11: Market challenges

Global beauty brands losing shelf space in up-market

department stores

Growing consumer awareness about ill-effects of

synthetic ingredients

Criticality of inventory management and product

sourcing

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increase in use of natural and organic ingredients

Increase in demand for hair perfumes as hair styling

products

Growth in sales of men’s hair care products

Increased internet and smartphone penetration leading

the growth in e-commerce

Use of social media marketing

PART 14: Vendor landscape

Competitive scenario

Comparative analysis of key vendors

Chanel

Estée Lauder

L Brands

L’Oréal

LVMH

Shiseido

Other prominent vendors

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio