The point of sale (POS) terminals market in Europe is driven by the small and medium enterprises segment and the replacement of non-Europay, MasterCard,and Visa (non-EMV) POS terminals with EMV POS terminals by the existing endusers. As of 2015, 65.85% of POS terminals were used at fixed terminals, which will decline to 56.74% by 2020 due to the increasing demand for mobile POS terminals.The demand for value-added services such as inventory management, analytics,and sales tools integrated with POS terminals is growing. These services will be a major source of revenue for vendors during the forecast period.Contactless payment systems are gaining traction in the POS terminals market in Europe. The overall payment card transactions based on near-field communication (NFC) will increase from 5.59% in 2015 to 12.05% in 2020.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Definitions 9

Base year and forecast period 11

Compliance segmentation 11

Product segmentation 11

End-user segmentation 12

Vendor segmentation 12

Top-vendor offerings 13

PART 03: Market research methodology 15

Research methodology 15

Economic indicators 15

PART 04: Introduction 16

Key market highlights 16

PART 05: Market landscape 21

Market overview 21

POS industry overview 22

Market size and forecast 29

Five forces analysis 32

PART 06: Mobile card readers: A major hindrance 33

Reduction in transaction costs 34

Shift from card reader providers to business solutions

providers 35

PART 07: Market segmentation by EMV compliance 36

EMV POS terminals market in Europe 37

Non-EMV POS terminals market in Europe 39

PART 08: Market segmentation by product 41

Mobile POS terminals market in Europe 43

Fixed EMV POS terminals market in Europe 44

PART 09: Market segmentation by end-user 46

Retail 46

Hospitality 48

PART 10: Key leading countries 49

PART 11: Market drivers 51

Large potential customer base 51

Increasing card transactions 52

Rising regulatory intervention on secure payments 54

Increasing e-commerce transactions 55

PART 12: Impact of drivers 56

PART 13: Market challenges 57

Increased adoption of mobile card readers 57

Increase in payment-card-related fraud 58

Misconceptions about EMV POS terminals 60

Slow adoption rate of EMV POS terminals 60

Growing number of online transactions 61

PART 14: Impact of drivers and challenges 62

PART 15: Market trends 63

Wider adoption of contactless payment systems 63

Increased demand for value-added services 64

Increased adoption of cloud-based solutions 65

PART 16: Vendor landscape 66

Competitive scenario 66

Major vendors 66

Other prominent vendors 69

PART 17: Appendix 72

List of abbreviations 72

PART 18: Explore Technavio 73