2021 年国庆假期国内游出游5.15 亿人次，实现国内旅游收入3890.61 亿元，按可比口径分别同比减少1.5%/4.7%，按可比口径分别恢复至疫前同期的70.1%/59.9%。虽国庆出游不及去年及前年，但从全年假期来看，今年的国内旅游市场在暑期前已恢复并且略超疫情前的2019 年，显示疫情平稳下旅游市场酝酿的动能仍在。

国庆消费市场总览：出行不足，本地消费有亮点 .............................................3
国内旅游收入恢复至疫情前同期六成左右，总体出行不足............................3
本地消费有亮点...........................................................................................4
地区、城市间分化明显 ................................................................................5
国庆吹起了“中国风” .....................................................................................7
细分领域消费数据 ..........................................................................................8
航空 ............................................................................................................8
电影票房 .....................................................................................................8
免税 ............................................................................................................9
餐饮 ............................................................................................................9
酒店 ..........................................................................................................10
演出、景区和乐园 ..................................................................................... 11
商贸零售 ...................................................................................................12
旅游装备 ...................................................................................................13
白酒 ..........................................................................................................14
纺织服装 ...................................................................................................16
风险提示 ......................................................................................................16