The synergy between beauty care products and digital marketing has significantly improved sales in the online beauty and personal care products segment. Vendors are launching content platforms focusing on the latest trends, particularly in the color cosmetics categories.

PART 01: Executive summary

Highlights

Market overview

PART 02: Scope of the report

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global beauty and personal care products market

Global online beauty and personal care products

market

Five forces analysis

PART 06: Market segmentation by product

Market segmentation by product type

Global online skin care market

Global online hair care market

Global online color cosmetics market

Global online fragrances market

Global online oral hygiene products market

Global online bath and shower products market

Global online male grooming products market

Global online deodorants market

Global online baby and child care products market

Global online sun care products market

Global online depilatory products market

PART 07: Geographical segmentation

Market segmentation by geography

Online beauty and personal care products in APAC

Online beauty and personal care products in Europe

Online beauty and personal care products in the

Americas

Online beauty and personal care products in MEA

PART 08: Key leading countries

US

UK

China

PART 09: Market drivers

Rising popularity of digital payment services through

third-party providers

Contribution of millennials to online growth

Surge in demand for halal beauty and personal care

products online

High rate of internet and smartphone penetration and

increase in online spending

PART 10: Impact of drivers

PART 11: Market challenges

Revenues affected by taxes and regulations

Growth of webrooming

PART 12: Impact of drivers and challenges

PART 13: Market trends

Growth of m-commerce and network marketing

Rise in demand for dermocosmetic products

PART 14: Vendor landscape

Competitive scenario

Key news

Amazon

Estée Lauder

L’Oréal

Procter & Gamble (P&G)

Sephora

Other prominent vendors

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio