关键词：互联网；迅猛增长；渠道；商业；电信基础设施；普及率；社会企业；投资增加
摘 要：The massive growth of the Internet has made it the most important channel for doing business. The global Internet footprint has grown rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while the developing regions are also gradually picking up the pace. Broadband penetration will continue to increase in developing regions such as APAC as telecom infrastructure is expanding to the rural areas of China, India, the Philippines, and other emerging countries. It has been cited that the trend of people spending more time on the Internet than on other media, such as television, will continue to rise in the coming years Thus, the increased penetration of the Internet has led to the increased investments in social business, which is becoming a business.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by category

Market segmentation

Enterprise communication and collaboration market

Marketing automation market

Digital asset management market

Social media marketing management market

PART 07: Geographical segmentation

Geographical segmentation

PART 08: Market drivers

Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

Market trends

PART 13: Vendor landscape

Vendor analysis

Other prominent vendors

PART 14: Key vendor analysis

Adobe Systems

Hootsuite

Oracle

Salesforce.com

PART 15: Appendix

List of abbreviation

PART 16: Explore Technavio