Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand. Increasing competition in the business world has made it mandatory for businesses to advertise. In addition, the advent of digital media has made advertising an affordable proposition for SMEs. Advertising and marketing on digital platforms reaches a larger audience and helps the SMEs to stay competitive in the market.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Base year

Vendor segmentation

Summation errors

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market size and forecast

Five forces analysis

PART 06: Market segmentation by medium

Global advertising market by medium

Global TV advertising market

Global digital advertising market

Global print advertising market

Global OOH advertising market

Segment comparison analysis by advertising medium

PART 07: Digital market segmentation by type

Digital advertising market by type

Global digital search ads market

Global digital display ads market

Global email marketing market

Segment comparison analysis by types of digital

advertising

PART 08: Geographical segmentation

Regional segregation of global advertising market

Advertising market in Americas

Advertising market in EMEA

Advertising market in APAC

Segment comparison analysis by geography

PART 09: Buying criterion

PART 10: Key leading countries

Key leading countries in global advertising market

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

Competitive scenario

Top advertising agencies

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio