Mobile value-added services (VAS) are user-friendly and convenient to use. These services help users save much time and effort. For instance, users can download music or videos, read news headlines, and book tickets at their convenience without the constraints of time and place. It becomes easier for end-users to search for a location, find directions, avail location-based advertising for their requirements, and find friends using location-enabled VAS.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

PART 06: Five forces analysis

Five forces analysis

PART 07: Market segmentation by platform

Mobile Internet services

Mobile messaging services

PART 08: Mobile Internet services market segmentation

by product

Mobile commerce

Mobile money

Mobile LBS/advertising

E-mail and IM

Mobile music

Mobile games

Mobile video

Mobile publication/learning

Mobile image

PART 09: Mobile messaging services market

segmentation by product

SMS

MMS

PART 10: Geographical segmentation

APAC

Americas

EMEA

PART 11: Decision framework

PART 12: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 13: Market trends

Adoption of location-enabled mobile VAS

Increased use of mobile commerce

Popularity of location-based games

Increased adoption of IM applications

PART 14: Vendor landscape

Competitive scenario

PART 15: Key vendor profiles

America Movil

Apple

Comviva Technologies

Google

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio