The presence of a large population with gastrointestinal (GI) disorders is expected to drive the adoption of GI endoscopy devices. For instance, according to National Institute of Diabetes and Digestive and Kidney Diseases, approximately 70 million individuals in the US were affected by various digestive diseases in 2014.Limitations of traditional open surgeries have driven the adoption of minimally

invasive procedures owing to the increased advantages such as reduced cost,shorter hospital stay, and low complications after surgery. This has driven the demand for technologically advanced GI endoscopy devices, particularly in developed countries.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Market overview 7

Top-vendor offerings 8

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

Endoscopy: An overview 13

PART 05: Market landscape 16

Market overview 16

Five forces analysis 20

PART 06: Reimbursement scenario 21

Reimbursement scenario in the US 21

Reimbursement scenario in major countries 22

PART 07: Market segmentation by product 25

GI endoscopes 28

Market overview 30

GI instruments and accessories 32

Market overview 32

GI endoscopy services 35

Market overview 35

PART 08: Geographical segmentation 38

GI endoscopy devices market in Americas 40

GI endoscopy devices market in EMEA 42

Global GI endoscopy devices market in APAC 43

PART 09: Market drivers 46

Presence of large patient pool with GI disorders fuelling

the market growth 46

Popularity of minimally invasive procedures 47

Technology advancements in GI endoscopy devices 48

Increasing product approvals fuel the market growth 50

PART 10: Impact of drivers 52

PART 11: Market challenges 53

Risks and complications involved in GI endoscopy

procedures 53

Increasing influence of GPOs coupled with anti-kickback

law 53

High cost of GI endoscopic equipment 54

Lack of trained physicians 55

PART 12: Impact of drivers and challenges 57

PART 13: Market trends 58

Increased use of wireless capsule endoscopy 58

Focus on emerging countries likely to fuel market

growth 58

Emergence of nanotechnology platform likely to fuel

market growth 59

Conversion of GI endoscopy data into 3D images 59

PART 14: Vendor landscape 61

Competitive scenario 61

Key news 65

M&A 66

PART 15: Key vendor analysis 67

Boston Scientific 67

Ethicon 71

Medtronic 75

KARL STORZ 78

OLYMPUS 82

Other prominent vendors 87

PART 16: Appendix 91

List of abbreviations 91

PART 17: Explore Technavio 92