Native advertising is changing the way video game advertising is consumed. These advertisements provide the gamer a real-life experience and enable them to connect with the games.Social media advertisements for video games are gaining popularity because of the growing prominence of social games, where gamers compete with friends. This technique also allows advertisers to target their audience efficiently.One of the major challenges in the video game advertising market is the increasing use of ad-blocks. The use of ad-blocks is predominant on mobile device-based games, where the gamers are frequently interrupted by ads.This report covers the present scenario and the growth prospects of the global video game advertising market for the period 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games. The report discusses the primary market growth drivers and the challenges faced by vendors and the market as a whole and provides an overview of the key trends emerging in the market. It also presents the vendor landscape of the top five vendors in the market along with listing the other prominent vendors in the market.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Market overview 7

Definitions 7

Base year and forecast period 8

Vendor segmentation 8

PART 03: Market research methodology 9

Research methodology 9

Economic indicators 9

PART 04: Introduction 10

Key market highlights 10

PART 05: Market landscape 12

Market overview 12

Market size and forecast 12

Five forces analysis 14

PART 06: Market segmentation by type 15

Global video game advertising market by type 15

Global interstitial video game advertising market 17

Global reward-based video game advertising market 19

Global banner video game advertising market 21

Global native video game advertising market 22

Global video game advertising market attractiveness by

type 23

Segment comparison analysis 24

PART 07: Market segmentation by genre 26

Global video game advertising market by genre 26

Global action video game advertising market 28

Global FPS video game advertising market 30

Global sports video game advertising market 31

Global role-playing video game advertising market 33

Global video game advertising market attractiveness by

genre 34

Segment comparison analysis 35

PART 08: Geographical segmentation 37

Global video game advertising market by geography 37

Video game advertising market in APAC 39

Video game advertising market in Americas 40

Video game advertising market in EMEA 42

Video game advertising market attractiveness by

geography 43

Segment comparison analysis 44

PART 09: Key leading countries 46

Key leading countries in video game advertising

market 46

PART 10: Market drivers 47

Effective communication of information 47

Growing popularity of e-sports 47

Improved measurement standards 48

PART 11: Impact of drivers 49

PART 12: Market challenges 50

High adoption of ad-blocks 50

Piracy in video games 50

Heterogeneous audience 50

PART 13: Impact of drivers and challenges 52

PART 14: Market trends 53

New environment for testing products 53

Social media advertising for video games 53

Increased female participation 53

PART 15: Vendor landscape 55

Competitive scenario 55

Key Vendors 55

Other prominent vendors 58

PART 16: Explore Technavio 60