Pharmacogenomics falls in the branch of precision medicine and deals with the drug response in an individual based on his/her genetic profile. It hence allows doctors to devise a tailor-made prescription for patients suffering from life-threatening diseases such as cancer, neurological, and cardiovascular disorders. Furthermore, use of pharmacogenomics-based diagnostic tests facilitates improved drug response, reduced probability of drug failure, enhanced drug efficiency, and higher survival rate in case of cancer. Pharmacogenomics majorly includes the use of bioinformatics tools and several molecular biology techniques to determine the reason for an individual patient's illness at a molecular level. Furthermore, treatment is followed with the use of required dosage to address an individual patient's illness. This report takes into consideration the revenue generated by the sales of instruments, reagents, software, solutions, services, and therapeutics used to practice pharmacogenomics.

Orthobiologics are substances that orthopedic surgeons use to improve the healing of broken bones and injured muscles, tendons, and ligaments. These products are made from substances that are naturally found in the body; and when used in higher concentrations, orthobiologic substances help speed up the healing process. Osteoarthritis (OA) of knee is a common global cause of disability. There is an increase in the number of non-operative treatment options. Orthobiologic therapy has emerged as a novel yet effective modality for early OA. The report covers profiles of key product manufacturers in the market. These include Stryker Corporation, Zimmer Biomet Holdings, Inc., Wright Medical Group, Inc., Integra LifeSciences Holdings Corporation, Arthrex, Inc. (Arthrex), Johnson and Johnson (J&J), Exactec Inc., Medline Industries, Inc., Globus Medical, Inc., and NuVasive Inc.

De-oiled lecithin is a dry form of lecithin and has multi-functional properties across various industries, food, feed, pharma, and personal care. The global de-oiled lecithin market is expected to witness significant growth during the forecast period due to rise in awareness among consumers regarding the ill effects of consumption of GMO food products. Moreover, increase in demand for green and organic food products boosts the growth of the market.

Cyber security incorporates a comprehensive range of tools, practices, and techniques interrelated closely to operational and information technology security. This method uses protective and responsive methods to defend networks and information from being attacked and compromised. Moreover, cyber security utilizes legacy malware protection, web filtering, and advanced threat defense to defend users from internet-borne threats, and to help enterprises enforce internet policy compliance. The global cyber security market covers various solutions and services used to provide security service for preventing threats and improving the overall organizational effectiveness. The research conducted, provides a fair idea about the global cyber security market. The various solutions and services for cyber security are discussed in this report.

On the basis of product type, the market has been segmented into orange, corn mint, eucalyptus, citronella peppermint, lemon, clove leaf, lime, spearmint, lavender and others. Orange essential oil emerged as the largest product segment in 2017 and accounted for 28.3% of the market volume. Orange essential oil is widely used in herbal medicines and aromatherapy.

The key drivers of the market are increase in awareness about aesthetic procedures, worldwide rise in geriatric population, shift in trend from invasive to minimally invasive procedures, and advancements in facial rejuvenation. Customization of products is gaining traction across the globe as consumer’s demand products that are unique and can improve their personality. This increasing beauty consciousness among consumers is anticipated to propel market growth over the forecast period.

Herbicide is a type of pesticide used to control unwanted plants such as weeds and unproductive bushes or trees. The report discusses the usage of herbicides in various crops for weed management. The global herbicides market is segmented based on type, mode of action, crop type, and region. Based on type, the market is bifurcated into synthetic herbicide and bio-herbicide. Based on mode of action, it is classified into selective herbicide and non-selective herbicide. Based on crop type, it is fragmented into corn, cotton, soybean, wheat, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The report covers the strategies adopted by key players in the market to sustain the competitive environment and increase their market share. The key players operating the global market include BASF, Bayer AG, DowDupont, Syngenta AG, FMC Corporation, Adama Agricultural Solutions Ltd, and Nufarm Ltd. In addition, to understand the market, drivers, restraints, and opportunities are explained in the report.

The global 5G infrastructure market has witnessed numerous significant developments by different market players to attain their respective market shares in this emerging domain. The strategies employed to gain a significant market share in this growing industry have been varying from partnerships, contracts, joint ventures, and collaborations. This segment provides comprehensive insights regarding the different market developmental activities adopted by the key players in the industry to compete directly. To lead the market as well as engage in the process of the overall market growth, a company needs to introduce new products to the market, improve the existing products’ framework, work in collaboration with the top market leaders, win new contracts, and acquire weak companies into its stronghold. Some of the strategies covered in this segment are new product launches, collaborations, partnerships, and joint ventures.

The demand for minimally invasive procedures/surgeries (MIS) is on a rise. These procedures result in lesser trauma to the patients and quicker recovery than invasive procedures. The research results published by manufacturers (Ethicon Endo-Surgery, Inc.) suggest that minimally invasive surgeries are rapidly replacing open/invasive surgeries, owing to the following factors

Europe region holds the largest market share in the plant genotyping equipment market owing to the increasing number of initiatives taken by the European Union (EU). The ever-rising demand for food and the need for genetically modified high-quality crops along with the presence of major plant biotech solution providers are expected to boost the demand for plant genotyping equipment in the European region. Europe has always been the dominant force in the food and agriculture industry with presence of top agricultural exporting countries such as Germany, Netherlands, and France.