A lot of investment has been made in by foreign brands, especially by Nestle SA and The Coco-Cola Company. These companies are helping to accelerate the development of bottled water industry, globally. For instance: In November 2018, Nestlé Waters’ invested EUR 70 million over the next three years with the aim of making Acqua Panna, Nestlé’s premium still water brand worldwide. With this investment, the company intends to increase its production to enter new markets and expand their distribution network in the United States, the United Arab Emirates, and Russia. In December 2019, Nestlé introduced a canned sparkling water drink that contains caffeine and made with green tea. Along with the caffeinated water brand, Nestlé is also working on a new line of mineral-infused water. Recently, Coco-Cola plans to invest USD 200 million in two new bottling plants in Pakistan. The company also invested USD 500 million in 2017 on upgrading its existing plants in the country. Similarly, as a part of community engagement program and to support local communities, Nestlé Pakistan had set up seven clean drinking water facilities in its operational areas.

The modern generation of consumers is inclined to pursue a healthy lifestyle with a rising focus on how healthier produce is manufactured, how raw materials are sourced, and what is the impact of the production and consumption of these foods and beverages on environmental sustainability, workplace conditions, and worker sustenance. Apart from this, there is a visible shift among consumers to non- conventional foods that are becoming alternatives to traditional meat and dairy. Although conventional food and beverages, including meat and dairy products, are favored in terms of price and flavor, the changing consumption habits and lifestyle choices are driving the growth of products with ethical labels in recent years.

The global camera module market is expected to grow significantly over the forecast period, owing to the increasing demand for high resolution smartphones, coupled with the rising adoption of advanced driver assistance system (ADAS) in vehicles. Camera modules have expanded from their traditional digital camera applications into various applications, such as security, automotive, and others. Smartphone manufacturers have started focusing on the quality of their cameras, in order to achieve higher product differentiation. At the Qualcomm Tech Summit in Hawaii (held recently in December 2019), Motorola announced that its flagship 5G smartphones with advanced camera features would be launched by 2020.

The cancer therapy market is largely driven by increasing global prevalence of cancer; hence, cancer therapies must be modified according to regional and national priorities. According to the World Cancer Research Fund, in 2018, there were an estimated 18 million cancer cases, around the world, out of which, 9.5 million cases were in men and 8.5 million in women. Lung and breast cancers were the most common, globally, and they contributed 12.3% of the total number of new cases that were diagnosed in 2018. Along with this, due to the rising prevalence of cancer in every part of the world, various governments, around the world, have established various initiatives for cancer awareness that are illustrating broad approaches for preventing and monitoring cancer.

Allergy plays a significant role in patients with atopic dermatitis. The disease mostly flares up when the patient is around the things that cause allergic reactions. It is particularly common in infants and children, who are estimated to be about 10-20% having eczema, as mentioned under the American College of Allergy, Asthma & Immunology. There is a growing number of foundations, which are raising awareness regarding eczema and different types of dermatitis across various regions. The developed regions have a higher prevalence, as well as population, which is more active toward early detection of chronic autoimmune diseases. Thus, the role of rising campaigns each year is very important to fuel the growth of atopic dermatitis market. In March 2017, Sanofi and Regeneron Pharmaceuticals, Inc. announced US FDA approval of Dupixent (dupilumab) Injection. Following the approval, Dupixent was launched as a pre-filled syringe, which can be self- administered as a subcutaneous injection every other week after an initial loading dose. The high potency, long-lasting effect, and ease of administration have made Dupixent one of the most preferred form of Atopic dermatitis treatment method, however, the high annual cost of USD 37,000 can limit the adoption rates.

Bed & upholstery vacuum cleaners are the latest innovation in the comparatively mature global vacuum cleaner market. These vacuum cleaners have special features that can deep clean the mattresses and upholstery, thereby eliminating 99% of allergens and dust mites with its improved cyclonic suction, vibrating pads, and UV lights and other features. These are handheld devices with comparatively low power capacity and bagless dust collectors. The market for bed & upholstery vacuum cleaners is currently at the introduction stage; however, their adoption and penetration have been relatively low primarily due to the high penetration of general household vacuum cleaners that are also being used to clean beds or furniture. Further, the availability of dust-resistant mattresses or mattress covers is also resulting in the reduced adoption of such technology.

Advancement in the field of patient simulators has enhanced the market. Many industry players have come up with innovative types of simulators in the last few years. The advancement in the simulators has led to faster and easier treatment and recovery of patients. Also, the investments from public and private investors are rising for the simulators. To improvise the technique, there have been various innovations as well as developments in the field. There have been numerous image enhancement innovations in recent years to enable better usage of simulators. New technologies were developed to reduce the time of the surgeons and the patients. For instance, in April 2017, Japanese researchers created a 3D printed robot to practice medical simulation. The robot named ‘Mikoto’, had realistic 3D printed organs, which provided a better realistic training simulation experience for medical students. The robot had initially been developed for three medical procedures: endotracheal intubation, gastrointestinal endoscopy and sputum suctioning. The robot is also equipped with various signals that sense pressure and pain and accordingly release signals and alert the practitioners. Thus, the innovative steps and technological advancements undertaken by new entrants as well as established market players to improve the quality and efficacy of patient simulators is expected to favour the growth of the market in the years to come..

Over the last few decades, the global commercial service robot market has witnessed the introduction of disruptive technologies such as enhancement of AI along with hardware integration in commercial service robots. Smart robots that hasten several manual operations for humans is one of the most disruptive technologies. At present, the market is witnessing several innovations, with the introduction of cobots (collaborative robots) being one of them.

Data centers are the backbone of online business operations and consumers. The growth in data centers is aided by the increased usage of the internet for personal and business purposes by consumers through smartphones and high-speed broadband connectivity.

In the mid-20th century, the advancement in cardiac surgery has created a need and demand for an artificial source that helps in stimulating the heart muscle. Initially, the scientist developed large-size external devices causing discomfort in patients. Later, the advancement in technology has resulted in the miniaturization of electronic circuitry and eventually the development of totally implantable devices. These advancements continue till date, with the recent introduction of leadless pacemakers, that are directly implanted within the cardiac chamber.