In the current market scenario, the rising need for synchronization with e-commerce, fierce competition, and real-time price changes require maximum reliability and responsiveness and represent strategic advantage from the retail store chains. This competitive strategy for gaining more market share has been driving the adoption of an electronic shelf label (ESL). ESLs are gaining prominence as a means of displaying and managing product pricing and information. One of the advantages of ESLs is the ability for staff and shop managers to use the technology to help manage and control stock levels. In the ESL system, commodity and product information are electronically displayed and updated. It is essentially a digital tag, deployed by the retailers in stores to present information of the product on the store shelf directly to the customers. It is integrated into the communication network with the functionality to edit prices and information on the tag instantaneously, by operating wirelessly. It also provides operational flexibility for the end users to change the prices in real-time without needing additional resources.

1. INTRODUCTION 

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY 

4. MARKET INSIGHTS 

5. MARKET DYNAMICS

6. MARKET SEGMENTATION 

7. KEY VENDOR PROFILES 

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK