The electricity generation, transmission, distribution, and consumption processes, within the vast industrial landscape, are undergoing dramatic changes. On the production side of the business, the pressure is on the utility companies to include greener approaches to production and to improve efficiency at every stage of the process. However, on the consumption side of the business, governments are encouraging optimal energy usage and are providing incentives for the same, through various programs. With the advent of robust information and communication technologies, and new transmission and distribution (T&D) technologies, smart grids are enabling the mitigation of the imbalance between the demand and supply of energy, and are enhancing the utility’s ability to balance load, stabilize the grid, and improve resilience. Although the technological trend has drastically advanced within the sector, there is a lot more to be done to make the industry eco-friendly. Demand response encompasses several different strategies, by which the commercial electricity customers are incentivized to adjust in the short-term, when they use electricity in contrast to energy efficiency and energy conservation, which seek to reduce total electricity load. Demand flexibility can also help providers in some cases, to avoid or defer investments in central generation, transmission, distribution, and peaking power plants.

1. INTRODUCTION 

2. RESEARCH METHODOLOGY 3. EXECUTIVE SUMMARY 

4. MARKET OVERVIEW 

5. MARKET SEGMENTATION AND ANALYSIS 

6. COMPETITIVE LANDSCAPE 

7. MARKET OPPORTUNITIES AND FUTURE TRENDS