The global population health management market was sized near USD 79.33 billion in 2023 in terms of value. The global population health management market is witnessing dynamic growth, largely driven by the increasing shift toward value-based care and the integration of digital health technologies. Key market trends include the widespread adoption of data analytics and artificial intelligence tools, enabling healthcare providers to more effectively manage patient populations, predict health risks, and improve outcomes. This is coupled with a growing emphasis on preventive care and chronic disease management, as healthcare systems worldwide aim to reduce costs while enhancing quality of care. Moreover, the increasing focus on patient-centred care, where individuals are empowered to engage in their health management through digital platforms and wearable devices, is contributing to market expansion. The market is also benefiting from government initiatives promoting the use of health data for better resource allocation and improved care coordination.