The global e-cigarette market is defined by the industry engaged in the production, distribution, and sale of electronic cigarettes, also known as e-cigarettes or vapes. These are battery-powered devices that deliver nicotine, flavorings, and other chemicals to users through an aerosol, commonly referred to as vapor, without involving the combustion that characterizes traditional tobacco products. The market includes a variety of e-cigarette products, ranging from disposable e-cigarettes, which are single-use devices pre-filled with e-liquid, to rechargeable e-cigarettes, which are reusable devices that allow users to refill e-liquid and recharge the battery.