The use of salicylic acid, a multifunctional ingredient that addresses many of the systemic causes of blemishes, is on the rise in the prevention of acne and related cosmetics. Salicylic acid’s usage is on the rise, with the researchers pointing out its development as an alternative to glycolic acid, marking it as a key growth factor. Cosmetics with acne-fighting proper ties are currently witnessing a boost because of the rise in adults suffering from acne. The Journal of American Academy of Dermatology notes that 54% of women over 25 have at least some facial acne. As a result, beauty brands are incorporating acnefighting proper ties into color cosmetic ranges, and acne-fighting foundations are offered by brands, like Clinque, Almay, Neutrogena, and Lancome. Salicylic acid has been found to exfoliate, degrease the skin, reduce inflammation, and improve the appearance of pores, and it is increasingly being used as a staple ingredient in acne-related skincare products. This variety of application is seeing fur ther expansion, despite the belief that sufferers of recurring acne should avoid salicylic acid peels, due to the chemical reacting badly with the skin.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6.COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS