Wearable technology is an emerging trend that integrates electronics to the daily activities and fits into the changing lifestyles and can be worn on any part of the body. The ability to connect to the Internet, and enabling data exchange between a network and a device, is the driving factor that leads to the trend of wearable technology. Wearables imply wristbands that are launched by companies, like Fitbit, Jawbone, and Apple, and act as activity trackers, which have gained significant traction, owing to the boom in the fitness trend across consumers. The number of wristbands/fitness trackers by Fitbit that monitor heart rate and physical activity increased from 58,000 in 2010 to 22.295 million in 2016. After 2016, various other companies expanded their market reach by introducing new products, and Fitbit's reported number of devices sold in 2018 stood at 13.939 million. The decreased y-o-y sales were attributed to the increased share of other fitness tracker providers. The smartwatch category is also experiencing a rise, owing to the additional features, like the brand that suits the everyday lifestyle. Strong brands, such as Apple and Fossil, are keeping the pricing consistent with the price bands of traditional watches, to maintain their revenues. With Google’s WearOS, many other premium watchmakers, such as TAG and Armani, have entered the segment.

1  RESEARCH METHODOLOGY 

2  RESEARCH OBJECTIVES 

3  RESEARCH PROCESS 

4  SCOPE & COVERAGE 

5  REPORT ASSUMPTIONS & CAVEATS 

6  MARKET AT A GLANCE 

7  INTRODUCTION 

8  MARKET DYNAMICS