Clickstream analytics is a set of processes that collect, analyze, and provide visualized results of aggregated clickstream data. Clickstream data is information trail that a web surfing user leaves behind while visiting a website. The clickstream data is typically captured in semi-structured website log files. These website log files contain data elements such as a date and time stamp, the visitor’s IP address, the URLs of the pages visited, and a user ID that uniquely identifies the user. Thus, businesses that operate through online applications benefit from clickstream analytics by analyzing the clickstream data. Therefore, the market is expected to grow at a significant rate during the forecast period, owing to aforementioned factors. Furthermore, rise in elusive clickstream data due to diversified platforms such as Facebook, Twitter, Snapchat, and Google fuels the demand for clickstream analytics. The clickstream analytics have ability to refine data by processing, cleaning, and transforming the raw data into convenient structure that makes analysis of data easy and more accurate.

INTRODUCTION 

EXECUTIVE SUMMARY 

MARKET OVERVIEW 

CLICKSTREAM ANALYTICS MARKET, BY COMPONENT 

CLICKSTREAM ANALYTICS MARKET, BY DEPLOYMENT

CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

CLICKSTREAM ANALYTICS MARKET, BY INDUSTRY VERTICAL

CLICKSTREAM ANALYTICS MARKET, BY REGION 

COMPETITIVE LANDSCAPE 

COMPANY PROFILE