At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. One such regulation is General Data Protection Regulation (GDPR), a data privacy regulation enforced by European Union (EU) on May 2018. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Apart from GDPR, various other privacy laws prevail across the globe, such as Brazil’s Lei Geral de Proteçao de Dados (LGPD) and California Consumer Privacy Act (CCPA). Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.

1. Introduction 

2. Executive Summary 

3. Research Methodology 

4. Consent Management Market Landscape 

5. Consent Management Market - Key Industry Dynamics 

6. Consent Management Market - Global Market Analysis 

7. Consent Management Market Analysis - Component 

8. Consent Management Market Analysis - Deployment 

9. Consent Management Market Analysis – End-use Industry