The global fast food market encompasses fast food product types namely burgers/sandwich, pizza/pasta, chicken, Asian/Latin America food, seafood, and others. Based on end user, the market is segmented into fullservice restaurants, quick service restaurants, caterings, and others. Region wise, it is segmented into North America, Europe, Asia-Pacific, and LAMEA. Further, the report also covers the strategies adopted by the key market players to sustain the competitive environment and increase their market share. McDonalds, YUM, Subway, Wendy’s, Domino’s Pizza, Burger King, and Jack in the Box are some of the major players discussed in the report, which cater to the fast food market. Increase in number of restaurants has fueled the growth of the global fast food market. However, the introduction of fast casual food is posing a threat to the fast food market. To understand the market drivers, restraints, and opportunities are explained in the report. Further, the key strategies adopted by the potential market leaders to facilitate the effective planning have been also discussed under the scope of the report.

CHAPTER 1: INTRODUCTION 

CHAPTER 2: EXECUTIVE SUMMARY 

CHAPTER 3: MARKET OVERVIEW

CHAPTER 4: FAST FOOD MARKET, BY PRODUCT TYPE

CHAPTER 5: FAST FOOD MARKET, BY END USER

CHAPTER 6: FAST FOOD MARKET, BY REGION

CHAPTER 7: COMPETITIVE LANSDSCAPE

CHAPTER 8: COMPANY PROFILES