The global dragon fruit market (henceforth, referred to as the market studied) is growing at a robust rate, owing to the increasing demand for fresh dragon fruit. High production capabilities and magnificent weather conditions contribute to the production of dragon fruits. The production of dragon fruits is majorly affected by several factors, such as environmental hazards, bio stress, and government policies of the country. Some of the major pests and diseases affecting dragon fruits are stem rot, anthracnose, mealybugs, aphids, etc. The unfavorable climatic conditions, such as continuous low temperatures, also have a negative influence on the growth of dragon fruits. Dragon fruit is the leading fruit export of Vietnam. Major export destinations for these fruits are China, Thailand, and Indonesia. The fruit is also entering the new markets, including India, New Zealand & Australia, and Chile. There are three species of dragon fruit in the genus Hylocereus, and one species in the genus Selenicereus, which are produced across the world. The dragon fruit flesh can be white, red, or magenta, which varies in degrees, depending on the variety. The red-fleshed varieties contain lycopene, a natural antioxidant known to fight cancer and heart disease, and lower blood pressure. Major labels, such Snapple, Tropicana, and Sobe, have incorporated dragon fruit into their bottled fruit drinks, thereby, increasing the market scope of the fruit.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. PRICE TREND ANALYSIS

7. MARKET OPPORTUNITIES AND FUTURE TRENDS