With major consumer-oriented manufacturers gradually shifting to customized packaging to enhance shelf-visibility, in turn, attracting customers, the adoption of digital printing became vital. The beverage company, Coca-Cola, had been an early adopter for such a system and launched multiple campaigns based on digitally printed, highly-customized labels. There is an increased demand for digital prints wrapped on the glass fronts of office buildings, and huge digitally printed banners displayed down the sides of buildings. The automotive industry has also become a major part of the digital advertising world, with cars, buses, vans, and trailers fully wrapped with digital prints.

1 INTRODUCTION 

2 RESEARCH METHODOLOGY 

3 EXECUTIVE SUMMARY 

4 MARKET OVERVIEW 

5 INDUSTRY TRENDS 

6 GLOBAL DIGITAL PRINTING MARKET, BY PRINTHEAD TYPE 

7 GLOBAL DIGITAL PRINTING MARKET, BY PRODUCT TYPE 

8 GLOBAL DIGITAL PRINTING MARKET, BY INK TYPE

9 GLOBAL DIGITAL PRINTING MARKET, BY APPLICATION TYPE

10 GLOBAL DIGITAL PRINTING MARKET, BY REGION 

11 COMPANY PROFILE