市场回顾：2021 年4 月中信传媒行业区间涨跌幅为2.41%，互联网媒体行业领涨，涨幅8.27%，广告营销、文化娱乐、媒体分别上涨5.03%、1.39%、-2.12%。69 家上市公司收涨，中广天择、文投控股、游族网络涨幅30%以上居行业前列，祥源文化、吉比特等涨幅达20%以上。

1. 行业市场表现 .................................................................................................................................................. 5

2. 行业数据月报 .............................................................................................................................................. 8

2.1 电影数据 ...................................................................................................................................................... 8

2.2 剧集及综艺数据 ............................................................................................................................................. 10

2.3 移动应用数据 ..................................................................................................................................................... 12

2.4 移动游戏数据 ................................................................................................................................................. 13

2.5 广告市场数据 ............................................................................................................................................... 16

2.6 图书零售数据 ........................................................................................................................................... 17

3. 行业新闻回顾 ............................................................................................................................ 19

4. 投资建议 ....................................................................................................................................... 20

5. 风险提示 .............................................................................................................................................. 26