Social media analytics is a fragmented market with the presence of major vendors across the United States and Europe. Asia-Pacific is expected to record the highest CAGR due to the rapid digitalization and increasing brand awareness; the Middle East and Africa are likely to remain stagnant. The social media analytics market has experienced significant growth globally over the past decade and will continue to expand rapidly through the next 5 years. The emergence of small and mid-size vendors offering social media tools as standalone and primary products is noteworthy. The big players offering customer relationship management (CRM), sales, and marketing tools have penetrated the market with add-ons that offer social media monitoring and analytics.

Strategic Imperatives 

Growth Opportunity Analysis, 2021 

Market Environment, Key Growth Drivers, and Restraints 

Customer Behavior Shapes Business Behavior 

Social Media Analytics and Customer Journey 

Reaping Benefits With Social Media Analytics 

Future with Social Media Analytics 

Social Media Analytics and CX Use Cases 

Social Media Analytics Solution Provider Landscape 

Growth Opportunities and Recommendations