Internet advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. It helps to attract website traffic & brand exposure and is designed to encourage the targeted consumer to engage in a specific action such as making a purchase. It is one of the most effective ways for all size of businesses to find new customers, expand their reach, and diversify their revenue streams. The businesses are using internet advertising (such as banners, pay-per-call ads, payper- click ads, and pop-ups) in e-newsletters, on search engines, on compatible websites, and in online versions of magazines and newspapers as a way of reaching people who uses the internet for shopping or to gather information. Internet advertising not only helps brands to find the right audience but also helps keep the target audience engaged as it is a fast and easy way of advertising

CHAPTER 1: INTRODUCTION 

CHAPTER 2: EXECUTIVE SUMMARY 

CHAPTER 3: MARKET OVERVIEW

CHAPTER 4: INTERNET ADVERTISING MARKET, BY PLATFORM TYPE

CHAPTER 5: INTERNET ADVERTISING MARKET, BY AD FORMAT

CHAPTER 6: INTERNET ADVERTISING MARKET, BY PRICING MODEL

CHAPTER 7: INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE 

CHAPTER 8: INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL

CHAPTER 9: INTERNET ADVERTISING MARKET, BY REGION

CHAPTER 10: COMPETITIVE LANDSCAPE