The Global internet access market is dominated by several leading players Charter Communications, SoftBank, KT Corp, and Telus. While other smaller players are present, these four leading players hold a significant market share and, as a result, competition is rife between these firms. The internet access market is highly competitive, with many regional, and international competitors. Market leaders have gained a strong position due to diversified product portfolios and the accumulation of numerous awards, which have strengthened their brand image and reputation. Leading players employ common strategies such as offering bundled services (fixed line and mobile) and digital media into all-in-one packages, as well as investing heavily in the quality of their network and other services. Some players have also placed a strategic emphasis on technological innovation in recent years in a bid to gain a competitive advantage in an increasingly digitalized world.