The early usage of marking materials was limited to the median line which demarcated roads as incoming and outgoing traffic lanes. As traffic increased, roads became wider, necessitating the need for traffic lane markings. The importance of road and highway markings in reducing accidents and ensuring smooth flow of traffic increased the demand for marking materials. Marking materials are now used in zebra crossings, chevron lines, guiding arrows, and textual information. Marking materials help to ensure that proper guidance and warnings are conveyed to people who travel by foot or use any mode of transport. The materials used for marking have also evolved with marking tapes competing against paints and other materials. Road marking materials occupy a significant share in the overall marking materials market. Roads and highways together hold over 70% of the market.

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS

4 SCOPE & COVERAGE 

5 REPORT ASSUMPTIONS & CAVEATS 

6 MARKET AT A GLANCE 

7 INTRODUCTION 

8 MARKET OPPORTUNITIES & TRENDS 

9 MARKET GROWTH ENABLERS 

10 MARKET RESTRAINTS 

11 MARKET LANDSCAPE