With the increase in awareness regarding the harmful effects posed by synthetic chemicals, consumers are now abstaining from using chemical-infused products. In many instances, it has been found that toxic chemicals are being used in low-quality products, hence causing life-threatening problems in some cases. This led to an increase in awareness among consumers across the globe, resulting in an increase in the demand for natural products. The organic and bio-based beauty boom is part of the recent shift in consumer awareness about wellness, health, and the environment. Moreover, due to a growing number of social media influencers and beauty blogs, awareness, and availability of information regarding toxin-free ingredients have significantly risen.

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5 Markets - Competitive Benchmarking & Company Profiles

6 Research Methodology