A gift card is a stored value card that is utilized as an alternative source for money at a particular store or business store for purchases related to goods or services. The two major types of gift cards considered under the scope of the report namely open loop gift cards and closed loop gift cards. Closed loop gift cards can be used at a selected outlet or group of outlets depending on the issuing authority. The growing use of ecommerce i.e. digital payments/wallets makes it convenient for consumers to track, manage and redeem gift cards. The gift cards market is expected to experience significant growth during the forecast period, owing to technological innovation in product offerings, and increase in application areas such as hospitality, banking and retail stores. In addition, rise in need for advanced promotional strategies, high adoption rate of smart phones, and growth associated with e-commerce industry drives the global gift cards market. Moreover, increase in popularity of these cards during traveling and increase in demand for gift cards from developing countries are expected to boost the market growth in the future. However, various types of fees associated with card transaction and dearth of security measures as compared to credit or debit cards are major restraints that hinder the growth of the market.

CHAPTER 1: INTRODUCTION 

CHAPTER 2: EXECUTIVE SUMMARY 

CHAPTER 3: MARKET OVERVIEW

CHAPTER 4: GIFT CARDS MARKET, BY TYPE

CHAPTER 5: GIFT CARDS MARKET, BY END USER 

CHAPTER 6: GIFT CARDS MARKET, BY REGION

CHAPTER 7: COMPANY PROFILES