SEO software refers to a suite of digital tools designed to enhance a websites visibility and ranking within search engine results pages (SERPs). These applications typically offer a range of features, including keyword research and analysis, on-page optimization, backlink tracking, performance monitoring, and competitor analysis. By providing insights into relevant keywords, suggesting improvements to website content and structure, and evaluating the effectiveness of backlink strategies, SEO software enables users to optimize their online presence for higher search engine rankings.