Consumers' focus has grown toward the food's source, quality, and nutritional value in recent years. This is reflected through the spurring sales of organic products and requests and preferences from consumers to either avoid or reduce the use of additives in processed food products. As a result, labels such as "free-from" are used on the packaging for products that have been reformulated to taste like homemade recipes, minus adultered ingredients.

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5 Markets - Competitive Benchmarking and Company Profiles