The alternative data market has emerged as a significant frontier in data-driven decision-making, particularly for industries seeking insights beyond traditional datasets. Unlike conventional data sources such as financial reports, government statistics, or consumer surveys, alternative data refers to information derived from non-traditional, often unconventional, sources. These sources include social media activity, satellite imagery, credit card transactions, web scraping, IoT devices, and geolocation data. The market has grown rapidly as companies across various sectors recognize the value of these data streams in enhancing their analytical capabilities and gaining a competitive edge.