Digital printing is a relatively new method. Printing inks market will be driven by digital rather than analogue printing. Before the mid-1990s, virtually all personal and business communications were analogue, which was majorly used in print and broadcast media. Print was the oldest communication channel and global demand for paper was strong and stable. The last 15-20 years have seen the arrival of digital technologies and an ever-increasing proportion of communications has now become digital. Digital print will continue to grow as it allows a greater variety of print customized to the recipient to be produced economically, and fundamentally the content can be determined much closer to the end user. Digital's share of the whole market is increasing in value terms year-on-year, as the next generation of presses pushes productivity and quality to boost the competitive position of digital technology. Many customers are global, with advertisers, publishers, and packaging buyers demanding high-quality, consistent products everywhere. The ever-reducing cost and everincreasing power of computer chips and mobile technology, coupled with the ever-increasing network speed and bandwidth have accelerated the number of internet users. This is expected to increase the usage of digital communications over other forms of communication channels including print.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS