白酒：2023 年2 月，白酒行业线上(京东+天猫)销售额14.21 亿元， 同比-27.2%，环比-77.14%。拆分量价来看，白酒线上(京东+天猫)销 量269.15 万件，同比-18.5%，环比-71.68%；销售均价528.07 元/件， 同比-10.6%，环比-19.28%。分公司看，贵州茅台/五粮液/泸州老窖销 售额2.81/1.97/ 2.30 亿元，同比-13.3%/-36.8%/+88.4%，销量分别为 14.87 / 16.68/ 35.89 万件，同比-19.6%/-39.1%/+63.4%，销售均价分 别为1,892.48 / 1,178.39 / 640.74 元/件，同比+7.8%/+3.8%/+15.3%。

1 酒类 .............................................................................................................................................................................. 6

1.1 白酒 ....................................................................................................................................................................... 6

1.2 啤酒 ....................................................................................................................................................................... 8

2 乳制品 ........................................................................................................................................................................ 11

3 休闲零食 ..................................................................................................................................................................... 14

4 调味品 ........................................................................................................................................................................ 17

5 风险提示 ..................................................................................................................................................................... 21