Toys play an important and effective role in the growth and development of children right from infant stage to teen phase as it nurtures their creativity and imagination. The last decade has been witnessed as a significant period for the growth in toys market, which was highly driven by education, entertainment, interactivity, development and engagement factors that served as fundamental pillars for the surge in market sales. Over the period, the toy industry has proven to be remarkably resilient, where a range of threats and opportunities are feasible for the market players in the coming years. Furthermore, with a wide range of suppliers and distributors, the flexibility of the consumers for purchasing has elevated where they can choose from reputed global vendors or a booming startup in their local region.

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS

4 SCOPE & COVERAGE 

5 REPORT ASSUMPTIONS & CAVEATS 

6 MARKET AT A GLANCE 

7 INTRODUCTION 

8 MARKET OPPORTUNITIES & TRENDS 

9 MARKET GROWTH ENABLERS 

10 MARKET RESTRAINTS 

11 VALUE CHAIN 

12 MARKET LANDSCAPE

13 CATEGORY 

14 AGE GROUP 

15 DISTRIBUTION CHANNEL