The Indonesian automotive market is highly concentrated, with a few players accounting for the bulk of sales. In 2021, the top three brands controlled 63% of new motor vehicle sales (PCs and CVs), while the top five accounted for 84%. Japanese manufacturers are dominant both in terms of production and sales as they enjoy strong brand awareness and have built extensive dealership networks across the country. In addition, most of them have local plants and benefit from Indonesia’s relatively cheap workforce and low taxes, which decrease their production costs. The European brands have negligible market share, as they are positioned mainly in the premium segment. Chinese automakers have pledged to aggressively enter the market, but, so far, their penetration has been limited.

01 EXECUTIVESUMMARY

02 SECTOR IN FOCUS

03 COMPETITIVE LANDSCAPE

04 COMPANIES IN FOCUS