Caterpillar and Komatsu are construction, mining, and utility vehicle companies. John Deere and CNH Industrial offer agricultural and construction equipment. AGCO is purely agricultural. The COVID-19 pandemic created a need for digitization due to the slowdown of work and reduced workforce in 2020. The industry started recovering in mid-2020 in the farming segment and early 2021 in construction and mining globally. In China, the recovery began in mid-2020 in all segments.

Strategic Imperatives

Growth Environment 

John Deere 

CNH Industrial 

Caterpillar 

Growth Opportunity Universe 

Next Steps