Coatings are applied to a variety of surfaces using different application techniques. Coatings are useful for color retention, water-proofing, water-shedding, rust and corrosion, self-cleaning, and anti-microbial properties. The benefits of coatings on surfaces include aesthetic and physical appeal derived from the coating materials. To protect buildings from stains, watermarks, and discoloration, end-users apply decorative coatings. The coatings industry is highly structured, and decorative coatings are used by various end-users, such as residential and non-residential sectors. Growing populations and rapid urbanization are driving the construction of new houses and commercial offices, and government initiatives favor infrastructure and industrial development, which is driving the decorative coatings market. The growing awareness of eco-friendliness is raising the demand for low-VOC products. The coating market is fragmented with a large number of players available in the market in almost all regions of the world. There are also several regional manufacturers. Around 10-12 established multinational manufacturers have expanded their operations to countries such as India and China. The major segment in decorative coating includes exterior wall paints, interior wall paints, wood finishes, and enamel. The demand for decorative coating comes from the household, construction, residential and non-residential, industrial, and infrastructure industries.

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS 

4 SCOPE & COVERAGE

5 REPORT ASSUMPTIONS & CAVEATS 

6 MARKET AT A GLANCE 

7 INTRODUCTION 

8 FREQUENTLY ASKED QUESTIONS 

9 INDUSTRY EXPERTS VIEW ON MARKET 

10 MARKET OPPORTUNITIES & TRENDS 

11 MARKET GROWTH ENABLERS 

12 MARKET RESTRAINTS

13 SUPPLY CHAIN ANALYSIS 

14 MARKET LANDSCAPE