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全球社交商务市场-2024年6月
Global - Social Commerce, June 2024
The global social commerce market is consolidated with international players such as Meta Platforms, Beijing ByteDance Technology, and Tencent Holdings dominating the market. Social media platforms such as Facebook and Instagram by Meta are integrating shopping functionalities to leverage their large user bases. Additionally, companies such as Snap, and Pinterest are enhancing their social commerce features to capture market share. Also, e-commerce giants including Amazon and Alibaba are adding social features to enhance user engagement. Startups and niche platforms are entering the market with innovative solutions tailored to specific demographics. The competition is driven by advancements in AI and machine learning, enabling personalized shopping experiences and targeted advertising.