The automobile industry, since the last decade, has been undergoing systemic shifts in the context of engine downsizing, vehicle system electrification, pollution controls, accessibility and health. The market is in close accordance with the economic climate and customer confidence. After the subprime crisis of 2008, the market was experiencing a slowdown, with car prices plummeting between 2010 and 2012, along with big North American OEMs suffering financial difficulties. This emerged from the subprime crisis with car revenues in North America, hitting pre-recession rates. The US, North America's largest economy, has emerged from the subprime crisis and reported steady growth in GDP.

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS

4 SCOPE & COVERAGE 

5 REPORT ASSUMPTIONS & CAVEATS 

6 MARKET AT A GLANCE 

7 INTRODUCTION 

8 MARKET OPPORTUNITIES & TRENDS 

9 MARKET GROWTH ENABLERS 

10 MARKET RESTRAINTS

11 VALUE CHAIN ANALYSIS 

12 MARKET LANDSCAPE