The clean label movement emphasizes transparency in food labeling and ingredients. Consumers are increasingly scrutinizing food labels and seeking products with simple, recognizable ingredients. Butter, particularly organic and natural varieties, fits into this trend as it typically has a straightforward ingredient list consisting of cream or milk and sometimes salt.

1 INTRODUCTION 

2 RESEARCH METHODOLOGY 

3 EXECUTIVE SUMMARY 

4 MARKET DYNAMICS 

5 MARKET SEG

6 COMPETITIVE LANDSCAPE MENTATION 

7 MARKET OPPORTUNITIES AND FUTURE TRENDS