At present, cars are all about luxury, comfort, and best driving experiences. Seats are the integral part of driving experience, and in order to improve comfort and luxury, all the automobile manufacturers are trying to provide best seating experience by offering more passenger friendly seats in cars. One of the latest trends in the automotive seats market in China or any part of the world is ventilated seats, especially in the budget segment vehicles. These seats are meant to offer comfort and healthy experience to the occupant. Ventilated seats contain small seat ventilation fans, which direct air through the seat onto the occupant. The production trend of cars till 2018 has contributed to a direct increase in the demand for seat assembly. Owing to the rising air pollution and extreme climatic conditions in the country, the preference and usage pattern of air conditioning have been prevalent in serving the occupants. Moreover, the increasing average drive time spent in vehicles has led to a rise in the demand for ventilated seats in luxury automobiles. In 2019, the country noticed a decline of 3% in the SUV sales, when compared to that of 2018, registering 10.35 million units. However, the country remains as a top market in the SUV segment at a global level. In the recent launches of new SUV models, the front seats have been equipped with ventilated seats. For instance, in 2018, GAC Trumpchi launched next-generation Trumpchi GS5 compact SUV, equipped with ventilation systems for front seats. Similarly, SWM launched the G01 compact SUV, equipped with high-quality leather seats that feature ventilation designs (the main seat is equipped with a heating system). The trend of ventilated seats and the increasing demand in the SUV segment may drive the market studied in the future.

1. INTRODUCTION 

2. RESEARCH METHODOLOGY 

3. EXECUTIVE SUMMARY 

4. MARKET DYNAMICS 

5. MARKET SEGMENTATION AND ANALYSIS (MARKET SIZE, GROWTH, AND FORECAST)

6. COMPETITIVE LANDSCAPE 

7. MARKET OPPORTUNITIES AND FUTURE TRENDS 

8. DISCLAIMER