Fabric conditioners are cationic surfactants that contain fragrances (natural/artificial), coloring agents, and preservatives such as bronopol, formaldehyde, and chloride. They make the clothes soft and give long-lasting fragrance to garments. Fabric conditioners also make the cloth less static, easy to iron and maintain the shape of the garment for longer. Economic development is contributing to greater purchasing power and awareness about fabric conditioners in developing regions. The growing level of urbanization and the introduction of new products and technologies are some other factors driving the market.