Rice bran oil, also known as heart oil in Japan and other countries, has been found to be one of the most ideal edible oils due to its balanced fat composition as per the latest WHO & NIN recommendations. Additionally, consumers are increasingly realizing its benefits as it is high in oryzanol, high in phytosterols, naturally rich in vitamin E, light in taste and aroma, high in monounsaturated fatty acid (MUFA), contains 0-gram trans fat per serving, and has a high smoke point (250⁰C). Rice Bran Oil is also hypoallergenic and a naturally-occurring source of many antioxidants, such as Tocopherols, Tocotrienols, Gamma Oryzanol, Phytosterols, Polyphenols, and Squalene. The components of rice bran oil also provide it a larger shelf life. In fact, a recent study conducted by the Department of Pharmacology, PGI, Chandigarh confirmed that rice bran oil reduces cholesterol better than even extra virgin olive oil, thereby posing the opportunity of offering rice bran oil as a cheaper substitute to olive oil.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON EDIBLE OIL MARKET