市场回顾：2021 年10 月，CS 传媒指数月涨跌幅为0.80%，去年同期传媒 指数涨跌幅为-4.32%；截至10 月底，CS 传媒指数年涨跌幅为-13.17%。三级子 行业指数中游戏、互联网广告营销、其他广告营销行业指数上涨，涨幅分别为 5.76%、3.46%、1.93%；互联网影音视频、影视跌幅较大，分别下跌7.50%、5.26%。 10 月传媒行业有中52 家上市公司收涨，新文化涨幅高达57.25%领涨全行业。

1. 行业市场表现 ..................................................................................................................................................................... 4

2. 行业数据月报 ..................................................................................................................................................................... 7

2.1 电影数据 ............................................................................................................................................................................ 7

2.2 剧集及综艺数据 ................................................................................................................................................................ 9

2.3 移动游戏数据 .................................................................................................................................................................. 11

2.4 广告市场数据 .................................................................................................................................................................. 13

2.5 图书零售数据 .................................................................................................................................................................. 15

3. 行业新闻回顾 ................................................................................................................................................................... 16

4. 投资建议 ........................................................................................................................................................................... 19

5. 风险提示 ........................................................................................................................................................................... 22